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Y2K Fashion Returns in 2021

NNURUL SHAKINAH BINTE JAMALUDDEEN dives deeper into the Y2K fashion aesthetic trend and how it may bring about body negativity issues in 2021.

Totally Spies!, Bratz and Winx Club were just some of the cartoons that Gen Z grew up watching. However, to Miss Valerie Wong Ai Min, 23, these cartoons are the inspiration for the way she dresses now. At the young age of 14, Miss Wong decided to experiment and express herself through fashion.


Since then, her love for niche fashion blossomed and now, she is a popular Y2K fashion influencer on social media platforms such as TikTok, where she has about 12,200 followers.

Miss Wong says her style rebels against the conservative nature of Singaporeans.

PHOTO CREDITS: @fu.wari ON INSTAGRAM

“I got into Y2K fashion because it is trending, and I love the simplicity of it,” Miss Wong says. “It sort of resembles Harajuku fashion in a way where it rebels against mainstream fashion.”

 

Y2K fashion, inspired by the technological advancements in the late 1990s and early 2000s, is slowly making its way back in 2021. 

 

According to an article by Vogue, this trend is back in 2021 and was popularised by teenagers on TikTok who were putting together outfits that involved many clothing pieces that were popular in the early 2000s, such as bootcut jeans and bandana scarves as tops. 

 

Well-known celebrities such as Dua Lipa and Bella Hadid, who are often looked up to as fashion icons, are also rocking many Y2K fits with an added modern touch. 

 

Miss Wong, also known as @fu.wari on TikTok, says that youngsters are embracing Y2K fashion, which involves mixing brightly coloured clothes which attract a lot of attention, as they are “much more vocal in their dressing” due to the “progression of our society”. 

 

Ms Eve Tan, a fashion lecturer at Temasek Polytechnic, says that one cause of this fashion trend reviving in 2021, would be the fact that more people are visiting thrift shops.

 

Miss Nicole Chin, 26, is a popular Y2K fashion influencer recognised for her thrift content on TikTok. Known as @chinchilla.vintage, she has about 52,000 followers. 

 

Miss Chin says how thrifting makes participating in this fashion trend “very affordable”. “Most of my outfits range anywhere from $10-$15, excluding accessories,” she says.

 

Furthermore, the global pandemic has led to more users of social media such as TikTok. “When you talk about social media, Y2K fashion can be quite eye-catching,” Ms Tan says.

 

Both Ms Tan and Miss Wong do not believe that the size-zero sub-trend will follow suit in this current Y2K revival.

 

“Fashion trends revive but not the mediaeval mindsets. We are progressing everyday and we are getting more educated, open minded and accepting,” Miss Wong says.

 

“There are so many influencers on social media advocating that everybody is beautiful in their own ways,” Ms Tan says. “I think with this energy, it definitely helps because when it comes to styling, people get more confidence when it comes to trying out different clothing pieces and embracing their own bodies.” 

Miss Chin finds it easy to find Y2K outfits in thrift stores.

PHOTO CREDITS: @chinchilla.vintage ON INSTAGRAM

However, Miss Chin feels that this trend might act as a catalyst for unrealistic beauty standards on women in 2021. 

 

Miss Chin explains that because “low-waisted clothes” are popular in 2021, “we will start to see more skinny bodies wearing them”.

 

“Being skinny is the societal beauty standard and it will always be around,” she says. 

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